Traffic Assistants:Pay Per Click Services

How to win traffic for your sites and convert them to sales

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“More the merrier” is what exactly works for companies involved in on-line marketing through websites. More the traffic to one’s site; more will be the number of conversions. More the number of conversions; more is the return on investment.

Pay Per Click campaign is an instant method of driving traffic to your site. It is a search engine marketing technique which has time and again proved it’s self as an effective means to attract large traffic to business sites.

But all said and done, it is necessary to optimize your cost per click, so that you get value for every penny you spend from your pocket on PPC ads. And for this you need somebody who can run your PPC account proficiently.

At Oms3, we have the right qualification, experience and resources to manage your PPC programs. A complete analysis of your target market is done to come up with keywords that will not only attract large but also quality traffic to your site. Improving your ranking in the top search engines is also the part of our PPC services. The PPC consultants at Oms3 are well versed with ways of effectively handling PPC programs in top search engines like google, yahoo, MSN, rediff , etc.

Our professionals keep experimenting with different keywords, titles and content for the advertisements to find out what works best with your customers. This helps them design impressive ads, which are sure to attract your customers to your website.

The results in pay per click are quantifiable. You only have to pay when a potential customer clicks on your ad. Moreover we see to it, that the bidding amount matches your budget to make it as much cost effective as possible.

A weekly report is mailed to the client highlighting the developments of PPC program. Suggestions and feedbacks from the clients are always welcomed and incorporated.

Contact us to avail our services right away.

Traffic Assistants

Traffic Assistants-Pay Per Click Marketing

Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in search results that have been specified by you. You website’s ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking.In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate.PPC is essentially a method of advertising your website on search engine results (in the sponsored result listing) where advertisers bid against each other to be the top search result on particular keywords or keyword phrases.Pay-Per-Click is a viable option when you realize that you are paying for results only. When I mention pay-per-click to some people, they immediately say they prefer to participate in free traffic exchange programs or using other free traffic generators.It is an advertising model used on search engines or websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers will bid some amount for the keyword and when the user types a keyword in the advertiser list or relavent content we will get some ads and these ads are called as sponsered ads which appear next to organic search results.

Pay Per Click [PPC] Campaign Management consists of:

* Keyword selection
* Online ad writing
* Establishing target audiences, including Geo-targeting by location
* Creating logical ad groups
* Building internal landing page content
* Directing visitors via call-to-action statements
* Conversions measurement with detailed analysis and reporting

PPC engines can be categorized into two major categories “Keyword” or sponsored match and “Content Match”.

Keyword PPCs:
Advertisers using these bid on keywords, which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising.

Service PPCs:
Service engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service , giving prominence to advertisers who pay more, but letting users sort their results by price or other methods.

Uniqueness to your keywords:
Is your CPC too high to make your campaign profitable? Then you need to find unique keywords which no one else is bidding in your niche to reduce cost through rate.With the increase of competitors in Pay Per Click Market, Google has become more and more harder on advertisers on the quality. Still there are thousands of keywords in each niche which needs to be explored. Tools like longtailadwords.com will help you to find such keywords. Effective use of phrase and exact match can drastically reduce the cost per click. Try creative ideas to find the best unique keywords people would be typing in the search box to find your website.

Creating Multiple Landing Pages:
If Your PPC Management Campaign is not converting very well? Then check your landing page, Usually most of the PPC advertisers won’t create landing pages which converts well. The whole purpose of your PPC campaign is to make sales and make money for your. If the landing page fails and is not up to the customers expectations, you need to change or tweak it so that it converts better.

In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California.^[5] This and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to the Idealab and Goto.com founder, Bill Gross.

Google started search engine advertising in December 1999. It was not until October 2000 before the adwords system was introduced, allowing advertisers to create text ads for placement on the search engine. However, PPC was only introduced in 2002, until then, advertisements were charged at cost per thousand impressions (CPM).